Typography/ Final Compilation & Reflection

 17/12/2024  - 24/12/2024 (Week 13 - 14)

Rachel Ng Jie Ting/ 0378902

Typography/ Bachelors of  design (Honours) in creative media

Final Compilation & Reflection

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Instructions

Here are the links to: 

Task 1: Exercises

Task 2: Typographic Expression & Communication

Task 3: Type Design & Communication 

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Task 1 : Exercises

24/9/2024 - 29/10/2024 (Week 1 - 6)

Exercise 1A — Type Expression

Fig 1.1 - Final Type Expressions - JPEG, Week 3 (8/10/2024)

 

 

Fig 1.2 - Final Type Expressions - PDF, Week 3 (8/10/2024)

 Fig 1.3 - Final animated GIF - gif, Week 4 (15/10/24)

 Fig 1.4 - Final animated GIF Embed version - gif, Week 4 (15/10/24)

Exercise 1B — Type Expression

Head line :

Typeface: ITC New Baskerville Std 

Font/s: ITC New Baskerville Std Roman

Type Size/s: 50 pt

Leading: 42 pt

Paragraph spacing: 0

 

Body :

Typeface: ITC New Baskerville Std 

Font/s: ITC New Baskerville Std Roman

Type Size/s: 9 pt

Leading: 11 pt

Paragraph spacing: 11 pt 

Characters per-line: 55

Alignment: left justified 

Margins: 24 mm bottom + top + left + right 

Columns: 4

Gutter: 10 mm

Fig 1.5, Final Text Formatting Layout, Week 6 (25/10/2024)

Fig 1.6, Final Text Formatting Layout (PDF), Week 6 (25/10/2024)

Fig 1.7, Final Text Formatting Layout - Grids, Week 6 (25/10/2024)

Fig 1.8, Final Text Formatting Layout - Grids (PDF), Week 6 (25/10/2024)

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Task 2 : Typographic Exploration & Communication

29/10/2024  - 5/11/2024 (Week 6 - 7)

Margins: 10 mm all, 15 mm outside

Gutter: 10 mm

Column : 4

Head

Font: Futura Std

Body

Font: Futura Std

Type Size: 10 pt

Leading: 12 pt

Paragraph spacing: 12 pt

Characters per-line: 55

Alignment: left justified

Fig 1.9, Final editorial spread, Week 7  (5/11/2024)

Fig 1.10, Final editorial spread (PDF), Week 7 (5/11/2024)

Fig 1.11, Final editorial spread with grids, Week 7 (5/11/2024)

Fig 1.12, Final editorial spread with grids (PDF), Week 7 (5/11/2024)

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Typography / Task 3 : Type Design & Communication

5/11/2024  - 10/12/2024 (Week 7 - 12)

Download font here: 

https://drive.google.com/file/d/1i_gQRIfN9sI0N1APyvZJN2wz_oH5hI2z/view?usp=drive_link

Measurements (from baseline)

Ascender: 939 pt

Cap height: 872 pt

Median: 500 pt

Descender: - 439 pt

Fig 1.13 - FontLab Screengrab, Week 12 (10/12/2024)

Fig 1.14 - Final Task 3A: Type Design and Communication "Simple Tech" (jpg), Week 12 (10/12/2024)

Fig 1.15 - Final Task 3A: Type Design and Communication "Simple Tech" (PDF), Week 12 (10/12/2024)

Fig 1.16 - Final Poster Black (JPG), Week 12 (11/12/2024)

Fig 1.17 - Final Poster White (JPG), Week 12 (11/12/2024)

Fig 1.18 - Final Poster Black and White (PDF), Week 12 (11/12/2024)

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Reflections

Experience :

As this was my first semester at BDCM, everything felt new and exciting, and the passionate fire in my heart burned brightly as I was eager to start. 

That fire was quickly put out when I realised that Typography wasn't as fun and easy as I had thought, there was many rules to follow in order to make good typography work. However, each project provided me with an opportunity to delve deeper into the subject, learning different facets of Typography and steadily improving my skills. Completing each task not only enhanced my understanding but also allowed me to apply my growing knowledge to develop and elevate the quality of my work.

Observations :

Focusing on details was a key area of growth for me during the 14 weeks of this module. I discovered that every minor element contributes to the harmony of the overall design. This module also provided me the chance to further explore Adobe applications and their functionalities, and learning about text focused software such as Fontlab7 and InDesign.. I have also enjoyed observing how my friends tackled the same assignments with different design styles, some sparking ideas and inspiration for my own works.

Findings :

One of the most important lessons I learned is that the design process is just as crucial as the final outcome. Exploring different approaches and iterations during the process allows us to unlock creative potential and push boundaries in Typography design. I also came to understand that building a strong foundation in the basics of Typography, is essential to producing compelling designs.