Application Design I / Task 2 : UX, UI, IxD Design Document
22/10/2025 - /10/2025 (Week 5 - )
Rachel Ng Jie Ting / 0378902
Bachelors of design (Honours) in creative media
Application Design I / Task 2 : UX, UI, IxD Design Document
Table of content
Lecture 4 : Introduction To User Experience Research: Navigating UX,
UI, and Usability for Seamless Experiences
Lecture 5: Card Sorting Method
Lectures
Lecture 4 : Introduction To User Experience Research: Navigating UX, UI, and Usability for Seamless Experiences
Fig 1.1 - Introduction To User Experience Research: Navigating UX, UI, and Usability for Seamless Experiences
a positive user experience is more influential than strong advertising. -IBM research
What is User Experience Research?
- The process of understanding use behaviors, needs, and attitudes through various observation and feedback collection methods.
- Effective UX research entails employing the appropriate methods at the right stages of product development.
Role of UX Design
- Helps understand users' behavior, goals, motivations, and needs.
- Reveals how users currently interact with a system and identifies their pain points.
- Understanding user emotions during interaction is crucial.
- Ensure that the design process is grounded in user understanding, ultimately leading to more effective and user-centered designs.
Role of UX Researches Duties
- Developing coherent research methodologies.
- Selecting and recruiting targeted end-users for research endeavors.
- Conducting individual interviews with clients.
- Utilizing data analysis tools to enhance consumer products.
- Collaborating closely with the product team to steer future directions.
UX Research Comparison Chart
Iterative process - do something again and again, correct it as you go.
Integrated Process
The Value of User Experience Research
User Benefits
- Uninfluenced by investors or company leaders, it maintains reliability.
- It acts as a bridge between users and the company, fostering improved understanding and communication.
Business Benefits
- Expediting product development.
- Minimizing redesign costs.
- Enhancing user satisfaction.
Product Benefits
- It provide insights into the end user, their usage patterns, and the core issues addressed by the product.
- It aids in decision-making regarding various design solutions.
- Direct customer feedback unveils preferred usage scenarios, pain points addressed by the product, and avenues for enhancing product design.
The 5 Steps of UX Research
- Objectives
- Hypothesis
- Methods
- Conduct
- Synthesize
UI/UX Document
- Online survey
- Interview
- User Persona
- Card Sorting (See lecture 5)
- Information Architecture Map
- Flow Chart
Qualitative & Quantitative Comparison Chart
When do we use these research methods?
ATTITUDINAL VS. BEHAVIORAL RESEARCH CHART
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- Explore user attitudes, beliefs, and experiences related to a product.
- Normally one user at a time, lasting between 30 minutes to an hour and can be conducted face- to-face, over the phone, or via video streaming. (For us tho, recommend under 15 minutes)
- You can observe both what the user says (verbal cues) and their body language or facial expressions (nonverbal cues). These observations help you understand if the user feels positive (enthusiasm) or negative (discomfort) about the product or service.
Process
Pros and Cons of Interview
Pros
- Users provide detailed insights into their attitudes, desires, and experiences.
- Allows addressing and clarifying individual concerns and misunderstandings immediately.
Cons
- Interviews are time-consuming per participant.
- Requires preparation, conducting, analysis, and sometimes transcription.
- Limits sample size, which can be problematic.
- Data quality depends on the interviewer's skill.
UX research METHOD: ONLINE SURVEY
- Research tools comprising questions aimed at gauging user preferences, attitudes, and opinions on a given topic.
- They are commonly conducted online, available in various lengths and formats, with data collected automatically and often analyzed by the survey tool.
- They help uncover user demographics, goals, and information needs.
- Users might describe their behaviors or preferences differently from how they act in real situations, affecting the validity of the research findings.
Process
Pros and Cons of Online Survey
Pros
- Conducted online, allows for rapid and inexpensive data collection.
- Anonymity often leads to more candid/honest responses.
Cons
- Ensuring a representative sample is challenging, particularly from social media or general forums.
- Poorly crafted or leading questions can bias responses.
- Lengthy surveys may discourage participation.
Avoid leading questions
Leading Question
"What do you dislike about our workout tracking feature?"
• This question assumes the user has negative feelings about the feature, which can bias their response.
Neutral Question
“Can you describe your experience using the workout tracking feature?”
• This question is neutral and allows the user to provide their honest feedback, whether positive or negative, leading to more genuine and valuable insights.
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Usability testing
- Evaluating a product or service with representative users.
- Participants are tasked with completing specific actions while observers record notes.
- The primary aim is to detect usability issues, gather qualitative data, and assess overall user satisfaction.
- It doesn't yield large feedback samples like questionnaires.
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Research Plan with interview
page 1
- Research goals
- Timeline
- Participants
- Methods and logistics
page 2
- Intro speech
- Questions list
- Outro and thanks
Lecture 5: Card Sorting Method
Fig 1.2 - Card Sorting Method
What is Card Sorting
- A powerful method to understand how users group and categorize information.
- Helps determine an organization scheme that aligns with the user's mental models.
- Informs the design of navigation menus, website or app architecture and content strategy.
Card sorting entails displaying users a collection of cards, each containing a piece of information like a page title, menu item, or product category.
Types of Card Sorting
1. Open
- Participants create their own categories.
- Ideal for understanding how users intuitively organize information
- No predefined categories involved
- Participants sort cards into predefined categories.
- Useful for testing specific grouping.
- Ideal when a basic structure is already in place.
- Hybrid card sorting blends open and closed card sorting.
- Participants sorts cards using online tools.
- Convenient for reaching a boarder, move diverse audience.
- Facilitator is present for study sessions.
- For qualitative insights (15 samples)
- Facilitator is not present.
- For quantitative data collection (>50 samples)
- faster and less expensive
Pros and Cons of Card Sorting
Pros
- Ease of Use and Cost-Effectiveness
- Efficiency in Gathering Data
- Direct User Input
Cons
- Dependency on Participants
- Content-Centric Focus
- Time-Consuming Data Analysis
Instructions
Module Information Booklet
Task 2 : UX, UI, IxD Design Document (20%)
After locking down their App concept and idea, students are now ready to proceed to UX design. Students are required to produce a comprehensive UX design document which will provide better directions for them to design the app. Based on the information gathered in task 1, students will :
- Determine and verify their target audiences
- Outline the content element of their app
- Exercise card sorting method to achieve optimum information architecture
- Listing the app features
- Identifying the app’s MVP.
- Create wireframes of the screens
- Plan the user interaction and interactivity
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Getting started
Card sorting - 50+ features
Collect all features from:
- Current app you're working own
- Competitors apps
- Left field
Create post-it notes with the features, 1 post it per feature, for easier grouping.
Features can be essential to your service (select clothes) or boring but has to be there (account creation).
Live interview questions
Every interview should be max 15 minutes.
We aim for 3-5 interviews. Use AI transcripts to write down the audio summary of your interviews (double check the output for hallucinations).
Try to identify open questions that will give you rich, surprising answers.
The aim is to get lived experience and insights we don't expect.
Some example of questions cover:
- extremes, like best or worst experience
- first and latest experience (and the gap in between)
- feelings and impressions
Online Survey
max 10 questions (you can go more if needed, but mind the pace and survey fatigue), we aim for 20+ participants.
The idea is to find insights, not get averages and statistics!
Think about the questions you can't ask live, or would make people uncomfortable to answer on camera.
What are the insights we can get from a group of anonymous users rather than individuals?
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Remember that all questions are about finding more about the potential users of your new app!
What is useful for us to know? What do we assume? What are we missing? How can the users surprise us with their answer?
Feedback
Week 5:
This week we started writing interview questions and tested them on our classmates.
Week 6:
Week 7:
Week 8:
Reflections
Experience :
Observations :
Findings :
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