Interactive Design / Exercise 2 : Web Replication

30/4/2025 - 7/5/2025 (Week 2 - 3)

Rachel Ng Jie Ting/ 0378902

Bachelors of  design (Honours) in creative media

Interactive Design / Exercise 2 : Web Replication


Table of content

Lectures

Week 3 : Understanding Website Structure


Instructions

Exercise 2 : Web Replication


Feedback

Reflections



Lectures

Week 3 : Understanding Website Structure


Fig 1.1 - Week 3 Lecture slide


Why Website Structure Matters

Website structure is the foundation of a user-friendly and accessible website. It affects user experience, SEO, and overall website performance. A well-structured website helps users find information easily and keeps them engaged.


The Three Key Elements

1. Header

The header is the top section of a webpage.

It usually contains the website's logo, navigation menu, and contact information.

The header provides users with quick access to essential information and navigation.


2. Body

The body is the main content area of a webpage.

It contains text, images, videos, and other multimedia elements.

Proper organization of content within the body is crucial for readability.


3. Footer

The footer is located at the bottom of a webpage.

It typically includes copyright information, links to important pages, and contact details.

The footer provides closure to the webpage and additional navigation options.


Organizing Content

Content organization is key to a well-structured website.

Use headings (H1, H2, H3, etc.) to create a hierarchical structure.

Logical grouping of content and clear labeling of sections improve user experience.


Navigation Menus

Navigation menus help users move around the website.

Use clear and concise labels for menu items.

Consider using dropdown menus for complex sites.




Extra material: Anatomy of Landing Page


Fig 1.2 - Anatomy of Landing Page




Instructions


Module Information Booklet


Exercise 2 : Web Replication

Your task is to replicate TWO (2) existing main pages of the websites that you have analyzed in Exercise 1 to gain a better understanding of their structure. Follow the dimensions of the existing website, including the width and height. This exercise will help you develop your design skills using software such as Photoshop or Adobe Illustrator and gain insights into web design best practices. 

You can use any image from a stock image or a free stock icon. The image that you will be using does not have to be an exact image from the original website. You may replace it with a similar image. Focus on the layout, type style, and color style. To find similar typefaces/fonts, you can download fonts from Google Fonts. You may need to screengrab the website and can begin to replicate the page. 

Submission Requirement:

Include all processes of your replication in your e-portfolio. Provide sufficient evidence of your work and upload the source file (.psd or .ai) to Google Drive. Make sure to turn the sharing setting to public and add the link in your e-portfolio post

Free image:

https://www.pexels.com/

Google Fonts link:

https://fonts.google.com/

--------------------------------------------------------------------------------------

Website #1 : Coffee Roasting Man

Capturing a Screenshot'

First, I took a screenshot of the Coffee Roasting Man front page for reference. 


Fig 2.1 - Capturing screenshot' of Coffee Roasting Man front page

Setting up the artboard

Next, I opened up Adobe Illustrator and created a new document. Then, I imported the screenshot into Illustrator. I adjusted the artboard to make sure the dimensions matched the layout of the Coffee Roasting Man front page.


Fig 2.2 - Setting up the artboard


Recreating Header

Here, I have recreated the header of the website. I used the inspect function to identify the font used in the website (The body font in identical to the one the website used, but the title font is not, I have tried to match the font as close as possible). The artwork is recreated using image trace in Illustrator together with some manual touching up.


Title Font: Ladislav Bold 

Font Size: 255 pt


Body Font: DM Mono Medium

Font Size: 21 pt



Fig 2.3 - Recreating Header


Recreating Content body

With a combination of the Shapes Tools and Type Tool, I've recreated each section in the body of the website. Many guidelines were used to ensure it is aligned according to the reference photo. The images used for my replica of the website were found on Pexel.com.


Fig 2.4 - Recreating Content body

Recreating Footer

The footer by adding text, links, artwork and payment icons. I ensured that the layout and style were consistent with the original website. Just like in the header, the artwork is recreated using image trace in Illustrator together with some manual touching up.


Fig 2.5 - Recreating Footer

Exporting Finished Work

Once finished, I exported my work in JPG and PDF format.


FINAL WEB REPLICATION 1#: COFFEE ROASTING MAN



Fig 2.6 - FINAL WEB REPLICATION 1#: COFFEE ROASTING MAN (JPG) 




Fig 2.7 - FINAL WEB REPLICATION 1#: COFFEE ROASTING MAN (PDF) 



Website #2 : Rivora Systems

Capturing a Screenshot'

First, I took a screenshot of the Rivora Systems front page for reference. 


Fig 2.8 - Capturing screenshot' of Rivora Systems front page

Setting up the artboard

Next, I opened up Adobe Illustrator and created a new document. Then, I imported the screenshot into Illustrator. I adjusted the artboard to make sure the dimensions matched the layout of the Rivora Systems front page. Guidelines were used to measure the height of each element in the website.


Fig 2.9 - Setting up the artboard


Recreating Header

Here, I have recreated the header of the website. I used the inspect function to identify the font used in the website. The gradient section is recreated using the Rectangle Shape Tool and the Gradient Tool.


Title Font: Arial Regular

Font Size: 70 pt


Sub-heading: Source Serif Variable Bold

Font Size: 51 pt


Body Font 1: OCR B Std Regular

Font Size: 11 pt


Body Font 2: Arial Regular

Font Size: 10, 12, 14, 16 pt


Body Font 3: Source Serif Variable Regular

Font Size: 35 pt


Fig 2.10 - Recreating Header


Recreating Content body

Using the Type Tool, I've recreated each section in the body of the website. Many guidelines were used to ensure it is aligned according to the reference photo.


Fig 2.11 - Recreating Content body

Recreating Footer

The footer by adding texts and links. I ensured that the layout and style were consistent with the original website. 


Fig 2.12 - Recreating Footer

Exporting Finished Work

Once finished, I exported my work in JPG and PDF format.


FINAL WEB REPLICATION 2#: RIVORA SYSTEMS



Fig 2.13 - FINAL WEB REPLICATION 2#: RIVORA SYSTEMS (JPG) 




Fig 2.14 - FINAL WEB REPLICATION 2#: RIVORA SYSTEMS (PDF) 



Google Drive link with Adobe Illustrator file

https://drive.google.com/drive/folders/1LuvW1Mmf0CsTKo61hKfuOAlIg4jsDer7?usp=drive_link





Feedback

Week 3

General feedback : Do research and find a website to redesign for final project.  (Chosen website: https://www.thechristmastreefarm.net/

Specific Feedback : -



Reflections

In this exercise, I have understood the importance of visual design, ease of navigation, and how clearly information is presented. Putting myself in the users' shoes became a key part of the process. With consistent practice, I developed a sharper eye for identifying both strengths and weaknesses in web design. This exercise has also sharpened my skills in Adobe Illustrator. 



Comments

Popular Posts