Information design / Final project

07/2/2025 - 21/3/2025 (Week 1 - Week 7)

Rachel Ng Jie Ting/ 0378902

Bachelors of  design (Honours) in creative media

Information Design / Final project : INFOGRAPHIC VIDEO ANIMATION 

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Table of content 

Instruction

- Final project: Infographic video animation (40%)

Feedback

Reflection

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Instruction

Final project: INFOGRAPHIC VIDEO ANIMATION [40%]

Instruction:

Based on FLIP group topic research, produce a basic video animation.

Description: 

Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of:

1. Creating awareness (such as Global Warming, Recycle, etc.)
2. Explaining a process (such as "how to" video)
3. Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.)
Any time based media and software using photography, vector imagery.

Design Considerations:

● Organization Principles – LATCH and Content Organization
● Aesthetic Principles – Animation principles
● Cognitive Principles – Principles of visualization

Output Expectation:

The presentation must be deliberated on, consider each assessment rubric of sorts to your final outcome:

● Show causality
● Multivariate graphics and visuals
● Integrate word number and images
● Content count
● Within eyesight
● Use multiple charts
● Do not de-quantify

Requirement:

Video resolution: 1920px x 1080px HD (min 1.5 mins max 3 mins)

Submission:

1. A ± 3 minute animated infographic uploaded into YouTube (unlisted)
2. Digital compilation into your Google Drive Folder
3. Online posts in your E-portfolio as your reflective studies(Please attach the E-Portfolio link here for submission.)

Mark: 40%

Time frame: WEEK 01 - WEEK 07

Deadline: WEEK 07

Minor research and topic voting

First, our team started gathering ideas and coming out with topics. We then compiled everything into a google docs, held a meeting and voted on with topic to do.

After voting , the chosen topic is "The things about Matcha". In which we will talk about:

• The origin of Matcha 
• Cultivation and processing of Matcha 
• How is Matcha prepared
• The different usages of Matcha
• Qualitative Data Analysis of Matcha
• Health Benefits of matcha 

Fig 1.1 - Idea suggestion and topic voting

In depth research

Then, we did more research and compiled all data into a google docs. 

Fig 1.2 - In depth research on Matcha

Confirming video flow, artstyle, colour palate, font type

We held a meeting to confirm the video flow, artstyle, colour palate, and font type

Fig 1.3 - Confirming video flow, artstyle, colour palate, font type

Suggestion from lecturer

Our lecturer suggest that we should narrow down our topic to one direction, as there are too many thing to talk about in the video infographic. So, we decided that we will be focusing on showcasing the different usages of Matcha, by providing easy and quick step by step Matcha Recipes. 

Presented slideshow

Fig 1.4 - Group project presentation slide Final

We compiled all the information, visuals, storyboard, script and more into the slides and started to work on the assets. We divided our work to illustrating the assets, animating and background effects. We shared the file as we proceeded with our work. 

Animation process

For this animated infographic project, we have decided to use Adobe Animate as the main animation software, with Adobe After Effect for post production work. 

1. Storyboard and voice over 

For the animation part of the project, we first created a storyboard and recorded a voice over for the video. This will help us pace the animation and make sure the audio matches with the visuals.

Fig 1.5 - Storyboard with voice over

2. Refining storyboard

Then, we refined the storyboard with cleaner outline and colours. We split up the work load into 10 parts and we each did our part. My part was to refine keyframe 3 - 6 of the storyboard.

Here, I used Adobe illustrator to draw out my artwork.

Once done, we compiled them all into a drive.

Fig 1.6 - Refining storyboard process

Fig 1.7 - Refined storyboard

3. Rough animation

After producing the refined storyboard, we proceeded with the rough animation. 

Currently, our team is spilt into 3 sections, that is the rough animation team, the line art team, and the colouring team. In this part, I was placed in the rough animation team and was given the task of doing rough animation for keyframe 3 -9, and 19 -21.

Once done, we compiled all Animate file into a drive, into separate folders so we know who has done which part.

Fig 1.8 - Rough animation process

Keyframe 3 -9 was quite hard to animate. The final outcome was not bad for a first time animator.

Fig 1.9 - Rough animation of keyframe 3 - 9

Keyframe 19 -21 was simple to animate. However, version 1 of the rough animation wasn't what the team leader needed, so I had to make a few changes.

Fig 1.10 - Rough animation of keyframe 19 -21 (Version 1)

Fig 1.11 - Rough animation of keyframe 19 -21 (Version 2)

4. Line art

When any member of the rough animation is finished with their part, the line art team will take over the work in cleaning up the outline of the rough animation. 

As we were short on time, I joined in to assist the line art team to speed up our progress.

Same thing as rough animation team. Once done, we compiled all Animate file into a drive, into separate folders so we know who has done which part.

Fig 1.12 - Line art progress

5. Colouring 

Once the line art team is done, the Animate file is then passed over to the colouring team for applying colours into our work. 

While I was helping out with the line art team, I decided to also colour the frames while doing the line art to save time and reduce the workload of the colouring team.

Once the colouring team is finished, we export the file as png sequence into a folder, then upload it into a google drive our team leader (Jia Wei) provided.

Fig 1.13 - Colouring progress

6. Post production

Our team leader is in charge of this part. She will piece the entire animation together by editing, apply proper transitions, make the opening scene, make the credit scene, and put subtitle into the animation that matches with the audio.

Also, background music for the video will be put in here. I helped find free background music. 

Final animated infographic work

Fig 1.14 - Final animated infographic work

Fig 1.15 - Final animated infographic work (YouTube version)

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Feedback

Week 4 (After presentation of our topic) - the topic is very broad, can consider narrowing on one part only. Like choosing to focus on the matcha recipes, no need to focus on the process of growing and harvesting matcha, benefits of consuming matcha, history of matcha blablabla. 

Week 5 - good work, but is worried if we can finish on time, because animation is very time consuming.

Week 6 - Good progress. Remember to put numbers here, here, and here. So that there is quantifiable data.

Week 7 - Good progress.

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Reflection

Experience: 

This project was a great opportunity to explore infographic storytelling through animation. Unlike a standard video, an animated infographic requires balancing visuals, data, and motion to communicate ideas clearly. Learning how to translate research into compelling graphics and animations was a valuable experience.

Other than that, this project was also a valuable learning experience in both animation production and teamwork. Working on different aspects—from storyboarding to animation—helped develop technical skills and an appreciation for the full production pipeline. The challenge of handling rough animation and later assisting in line art and coloring provided hands-on insight into time management and workflow optimization.

Observations: 

• Data visualization makes a difference: Sections that included small infographics (e.g., icons showing different uses of Matcha) were more visually appealing than those relying purely on text.

• The project benefited from early planning and asset division, but unexpected workload increases required adaptability.

• Having a structured file organization system in Google Drive made it easier to track progress and manage assets.

• Refining storyboards before animation was crucial in ensuring a smooth transition from concept to execution.

• Collaboration was key—peer support and feedback helped improve the final outcome.

Findings: 

• Simplicity is key: The best infographics convey complex information in a minimal and engaging way—avoiding information overload.

• Using hierarchy and contrast effectively improves readability. Bigger, bolder elements for key points and subtle animations for supporting visuals make a huge impact.